Devotion To Detail
Delivering hand-crafted digital design for a premium lifestyle brand
The Challenge
Uniform Wares is a premium and proudly British watch brand. Although it had gained global attention for its striking minimalist design, the sole proprietary point of purchase – the Uniform Wares website – wasn’t doing the company justice, either from a brand or an e-commerce perspective.
The human insight
If you’re buying a luxury watch, you want to pore over every detail. In the past, this meant visiting an elegant showroom to physically see and feel the pieces. Since Uniform Wares had no stores of its own, we decided to use cutting-edge digital design to provide the same sense of brand immersion.
